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12 February 2015

Delia Online and Forfront Reveal New Email Marketing Collaboration

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Delia Online begins an exciting marketing relationship with Forfront.

Delia Smith is one of the most respected and well-loved cookery writers in the UK, selling over 21 million books worldwide and presenting TV programmes for the BBC for over forty years. Delia’s website, launched in 2001 and quickly became the UK's leading cookery site.

A new collaboration this year sees Delia Online increasing its digital marketing efforts with the appointment of Forfront to transform its email marketing platform.

Melanie Grocott, the Managing Editor at Delia Online, explained that she was hoping for a successful partnership between the two companies that, "Improves the performance of our email marketing efforts with increased open, click and overall engagement rates for our campaigns."

Grocott said Delia Online wanted to, "Work with a company who understands our email marketing objectives and shares the same values when it comes to data-management". She continued, saying that Delia Online opted to work with Forfront in order to, "Optimise performance for email newsletters across multi-platforms – desktop, tablet and mobile", as well as to, "obtain more detailed, and easy to use, reporting data".

Grocott described her first impressions of the company, underlining how, "The transition to Forfront was an easy one with expert guidance, help and support readily available from their account management team. From what we've experienced so far working with the e-shot™ platform, we're looking forward to growing our email marketing opportunities, with Forfront helping us shape our data choices."

Marketing Manager at Forfront, Vicki Russell, said of the new collaboration, "We're delighted to be able to welcome Delia Online to Forfront. It's an honour to work alongside such a household name with a huge, loyal fan base, and we can't wait to begin helping their email marketing really flourish."

Forfront Sales Director, Ken Nathan, commented, "This latest collaboration is testament to the way we like to engage with our clients. Providing a true business partnership and working closely to deliver real value. We look forward to a long and enjoyable relationship with the excellent team at Delia Online."

About Delia Smith and Delia Online

Over the past four decades Delia Smith has informed, entertained and educated with recipes and information about food and cookery. Through her books, television series, newspaper columns and magazine work she has achieved an unmatched position of popularity in the UK: Delia has sold over 21 million copies of her books in total.

This relationship has been extended online. Launched in March 2001 by New Crane Internet (now NC Internet Ltd.), Delia Online quickly established itself as the UK's leading cookery site. It offers 2000 recipes drawn from Delia's cookery books, as well as new recipes developed specifically for the site, advice about ingredients, equipment and a cookery school that takes visitors through the fundamentals of cookery in Delia's straightforward way.

NC Internet Ltd is owned by Delia and her husband Michael Wynn Jones and was formerly part of New Crane Ltd, publisher of Sainsbury's Magazine, and New Crane Communications, a food marketing and design solutions company.

NC Internet Ltd is now run as an independent company.


Forfront make it simple for businesses to expand and grow, with a repertoire covering software development, state-of-the-art mobile apps, a suite of customisable digital marketing services, website creation, bespoke corporate branding designs, the leading email marketing product eshot™ and more.

Since 1998 Forfront has grown rapidly year on year, helping thousands of clients including many household names and industry-leading firms, while e-shot™ has over 1800 users.